![]() Therefore, our team created an interactive OneSoil Map, which demonstrates the technologies we use in the development of our core products in a clear and comprehensible way. For an average user, it is quite difficult to understand the usefulness and grace of the product The OneSoil main product is a free precision farming platform for farmers, agronomists, and consultants. To give a good piece of advice on the marketing of an IT product, you need to study a particular case thoroughly. Articles on thematic sites also work just fine. It may also involve participating in meetings and conferences, direct sales through LinkedIn. For example, advertising on Facebook or Google Ads, posts on FAQ forums like, , SEO or ASO. If you have complex software, which requires reading dozens of tutorials and multiple interactions with technical support, then it is better to choose another way to promote. This is important because during the launch day you will compete with very different products, for example, with entertainment applications like TikTok, hardware like Angee, browser extensions, video editors and password managers. If you have an interesting and clear product that can be explored and understood in a couple of minutes, then Product Hunt can be a great start. We want to share our experience so that our colleagues can follow our advice and avoid making our mistakes.īefore placing your product on Product Hunt, think of how this site can be useful to you. We received 1,563 votes which is unprecedented for an AgTech product. – On October 23, 2018, we posted a presentation of our interactive OneSoil Map on Product Hunt. Veronika Lindorenko, OneSoil marketing specialist, explains how to prepare for the launch and what not to do during the hunt using the example of the OneSoil Map. At the same time, the mere fact of being listed there is not enough. A launch on Product Hunt, startup aggregator, is a good way to attract the attention of international media and investment funds.
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